COOKIE POLICY

COOKIE POLICY

Who is the Data Controller?

Noleggiare s.r.l. with registered office in Via del Brennero, 62 – 38123 Trento (TN) (VAT number: 02155160209) (hereinafter, « Data Controller »)

How can I contact them? The company’s contact details are:

Email: [email protected]

Address: via Del Brennero, 62 – 38123 Trento (TN)

Has a DPO been appointed? What are their contact details?

The company has appointed Atty. Antonino Polimeni as its DPO, who can be reached at the following email address: [email protected]

What are cookies?

Cookies are text strings that the websites visited by users (so-called Publisher, or « first parties ») or different sites or web servers (so-called « third parties ») place and store within the user’s terminal device, so that they can then be transmitted back to the same sites on subsequent visits. *

What are they used for?

Cookies are used for different purposes: execution of IT authentications, monitoring sessions, storing information on specific configurations regarding users who access the server, storing preferences, or to facilitate the use of online content, such as keeping track of items in a shopping cart or information for filling out an online form, etc.; but they can also be used to profile the user, i.e., to « observe » their behavior, for example in order to send targeted advertising, measure the effectiveness of the advertising message, and adopt consequent commercial strategies. In this case, we speak of profiling cookies. *

TECHNICAL COOKIES

They are generally necessary for the proper functioning of the website and to allow navigation; without them, you might not be able to display pages correctly or use certain services. For example, a technical cookie is essential to keep the user logged in throughout the visit to a website, or to store language settings, display settings, and so on.

They are not used for further purposes and are normally installed directly by the website owner or operator.

The prior consent of users is not required for the installation of such cookies.

These cookies are divided into:
a. Essential cookies, strictly necessary for the functioning of the Site. Without the use of such cookies, some parts of the Site would not work. They include, for example, cookies that allow access to protected areas of the Site. These cookies do not collect information for marketing purposes and cannot be deactivated;
b. Session cookies, which are deleted immediately upon closing the navigation browser;
c. Persistent cookies, which – unlike session cookies – remain inside the browser for a certain period of time. They are used, for example, to recognize the device connecting to the site, facilitating authentication operations for the user;
d. Analytical cookies, assimilated to technical cookies where used directly by the site operator to collect information, in aggregate form, on the number of users and how they visit the site itself;
e. Functionality cookies, which allow the user to navigate according to a series of selected criteria (for example, language, products selected for purchase) in order to improve the service provided to the user.

PROFILING COOKIES

These cookies are designed to profile the user and are used in order to send advertising messages in line with the preferences expressed by the user while browsing.

THIRD-PARTY COOKIES

They are generated and managed by entities other than the operator of the website on which the user is browsing (usually under a contract between the website owner and the third party).

Are analytical cookies technical cookies?

Analytics can be assimilated to technical cookies if used for site optimization directly by the site owner, who may collect statistical information in aggregate form on the number of users and how they visit the site.
If, on the other hand, the processing of such statistical analyses is entrusted to third parties, the users’ data must be minimized in advance and cannot be combined with other processing nor transmitted to further third parties. Under these conditions, the same rules apply to analytics cookies regarding information and consent as for technical cookies. *

Which cookies does this site use?

This site uses third-party cookies to:

1. Monitor visits and obtain statistics on user activity on the site

• Google Analytics (GA4)

Google Analytics is necessary to monitor visits and to obtain aggregate statistics on site activity. We do not know your identifier and have no way of identifying the user visiting the website. However, Google can. Data processing takes place in Europe if you are a visitor connected from a European IP. Here is the link to the privacy policy: https://policies.google.com/technologies/cookies?hl=en

• Criteo

Criteo helps brands, e-commerce sites, and other advertisers promote their products and services. We do this by allowing advertisers to tailor their campaigns and/or offers to the audience they want to reach with the content they want to promote, which in turn means you may receive advertising that might interest you on websites, mobile applications, and other platforms of our partners. Here is the link to the privacy policy: https://www.criteo.com/privacy/

2. Targeting and Advertising

• Remarketing with Google

Remarketing with Google is a remarketing and behavioral targeting service provided by Google LLC or Google Ireland Limited, depending on the location from which the site is used, which connects the tracking activity carried out by Google Analytics and its Cookies with the Google Ads advertising network and the DoubleClick Cookie.

In summary, Google assigns an ID to the website visitor, stored in a cookie. This ID will then be necessary to customize ads on the Google network and on all websites that use AdSense.

Data processing takes place in Europe if you are a visitor connected from a European IP. Here is the link to the privacy policy: http://www.google.com/intl/en/policies/privacy/

• Facebook

Facebook identifies the user with its own IDs in order to personalize advertising and profile the user. These IDs are then associated with your Facebook profile (if active) and, as a consequence of browsing our website, you might find targeted ads on Facebook and Instagram.

In essence, by browsing our website, Facebook installs a cookie on your hard drive and, subsequently, when you browse Facebook or Instagram, these two platforms will search for the cookie and then direct advertisements according to the instructions provided by it.

The processing is entirely carried out by Facebook and we have no way to identify the user.

The service is provided by Facebook Inc. or Facebook Ireland Ltd, depending on the location of the site visitor. Data processing takes place in Europe if you are a visitor connected from a European IP. Here is the link to the privacy policy: https://www.facebook.com/policy.php

Below is the list of cookies used by the site:

How to disable cookies?

• Internet Explorer: Click here
• Chrome: Click here
• Mozilla Firefox: Click here
• Safari on iPad, iPhone, iPod: Click here
• Other browsers: Click here

How to disable cookies during private browsing?

• Internet Explorer: Click here
• Google Chrome: Click here
• Mozilla Firefox: Click here
• Apple Safari: Click here

What rights can I exercise?

1. RIGHT OF ACCESS (Art. 15 GDPR)
The data subject has the right to obtain confirmation as to whether or not personal data concerning them is being processed, even if not yet registered, and their communication in an intelligible form.

2. RIGHT TO RECTIFICATION (Art. 16 GDPR)
The data subject has the right to obtain the rectification of inaccurate personal data concerning them and to have incomplete personal data completed.

3. RIGHT TO ERASURE (Art. 17 GDPR)
The data subject has the right to obtain the erasure of personal data in the presence of particular grounds, such as revocation of consent, objection to processing, or if the data is no longer necessary in relation to the purposes for which it was collected and processed, or in case of unlawful processing. It will not always be possible to proceed with erasure, but it will certainly be the obligation of the data controller to provide adequate justification.

4. RIGHT TO RESTRICTION OF PROCESSING (Art. 18 GDPR)
The data subject has the right to obtain restriction of processing in particular cases, such as, for example, during the evaluation period of a request for rectification or objection.

5. RIGHT TO DATA PORTABILITY (Art. 20 GDPR)
If the processing is based on consent or a contract and is carried out by automated means, the data subject may receive it in a structured, commonly used, and machine-readable format or request its transmission to another controller.

6. RIGHT TO OBJECT (Art. 21 GDPR)
The data subject has the right to object, in whole or in part:
a) on legitimate grounds, to the processing of personal data concerning them, even if relevant to the purpose of the collection;
b) to the processing of personal data concerning them for the pursuit of purposes not covered by Art. 2.
The user may submit a request to object to the processing of their personal data under Article 21 of the GDPR, providing evidence of the reasons justifying the objection: the Data Controller reserves the right to evaluate the request, which would not be accepted in the presence of compelling legitimate grounds for processing that override the interests, rights, and freedoms of the user.

7. RIGHT TO LODGE A COMPLAINT
The data subject has the right to lodge a complaint with the competent supervisory authority under Article 77 of the GDPR if they consider that the processing of their data infringes current regulations.

How can I exercise my rights?
The data subject may exercise the rights referred to in the previous point at any time by contacting the Data Controller at the email address provided above.
(* source: Italian Data Protection Authority – cookie faq)

This privacy policy was drafted by Polimeni.Legal